Classwork Monday 4th May

Hi guys

Today I'd like you to write your first Audiences and Institutions essay. Don't be too excited!!

You will have today's 1 hour lesson's worth of time.

Here's your essay question (straight out of an old exam, so it's likely you could get something along these lines in your pre-lims or end of year exams).

"How does your own experience of media consumption illustrate a wider pattern and trend of audience behaviour?"

Strategy

1. Write your statement out as the beginning of an introduction. What is the short answer to this questions?
Maybe it's,

"My own experience of media consumption, in many ways, demonstrates and mirrors current trends in audience behaviour."

or

"I have found that my media consumption really challenges the current media trends of how audiences in general are consuming media"

or

" I have found that web 2.0 has drastically impacted my own media consumption and this is evident in a greater, global audience trend of consumption too."


2. Use your notes from our last few class zoom sessions as points for each paragraph. Write a brainstorm of what you will include in this essay (roughly 5 - 6 paragraphs with information from our last few sessions).

3. This essay in particular is asking you to include details about your own media consumption. You can dedicate a paragraph to explaining how you consume media then make sure you COMPARE and CONTRAST to wider audience patterns.

4. Use some of your findings from your audience surveys in your essay to back up your points.

5. Use your case studies! This is really important. In ANY Audiences and Institutions essay, you will need to use information from your case study research somehow. This will be a great test to see that you have some information to contrast and talk about in relation to you big budget, Hollywood Blockbuster compared to a NZ film. What was the target audience? How did the way they released their film reflect audience behaviours? (for example, did they release

Mark allocations
10 marks: TERMINOLOGY (use the words I gave you and demonstrate that you understand what they mean, eg. fragmentation).
20 marks: Analysis/ Argument - how clearly do you understand the question and how strong is your main point? How well is it backed up by evidence? If you were in a court, arguinng your point of view, how much of a strong or convincing argument do you put forward?
20 marks: Examples - this is the details!! This is where you include not just terminology but definitions, not just random statements like 'people are not buying DVD's anymore', you will look up facts, stats and quotes to back up your statement. All that research you did on those links for homework will come in handy here as detailed examples for your main points.

Remember, in an exam, you will have 45 minutes to craft and write your essay. Initially, being your first one, this will take longer. But you should be aiming to be writing for an hour max IF you have all your information ready to use. If you are doing research as you write, it could take longer.