Marketing & Distribution
Hi guys,
One skill you need to learn is how to skim read. Research can be a long process but if you learn to skim read and pick out important points, it will go so much quicker!
The following are some interesting articles; one is about cross-media convergence in Disney and the rest are all about the film piracy issue.
You would use info from research in Question 1 for any question that speaks about the impact of ownership on a film (the fact that Disney CAN market the Avengers franchise the way it does, because of how massive it is) and also a question about cross-media convergence and synergy as marketing tools.
You would use info on piracy in most essays, this could be in one about audience trends, it could be used when talking about media ownership and the PROBLEM that piracy is (is it still a problem?), it could be used in a question about the rise of technology and how that has changed the film industry because now (thanks to the internet) we have piracy sites so easily accessible and available.
RESEARCH QUESTION 1: Cross-Media Convergence and the Avengers Franchise (Disney)
Check out this link about the Avengers franchise and write some bullet point notes about how the franchise benefits from cross-media-convergence and some examples of it.
CLICK HERE
RESEARCH QUESTION 2: Piracy
Read this article and write a few stats on the piracy problem worldwide. Jot down a couple of bullet points about what is happening with piracy and WHY.
RESEARCH QUESTION 3: Piracy in lockdown
Read this article and write some comments and stats about UK's consumption during lockdown.
Read this article and write a few points on US consumption during lockdown
RESEARCH QUESTION 4: Piracy in NZ
Read this article and write a few points about piracy trends in NZ over the past few years
RESEARCH QUESTION 5
1. how many times have your case study films been pirated? (write your findings in your case study blog post)
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