Hi class
Today we are going to look at DISNEY as our Institution example / case study.
I want you to watch this short clip and make some notes
Then go to this link and make some more notes about the company - more importantly, the first paragraph on what the company owns
https://en.wikipedia.org/wiki/The_Walt_Disney_Company
Then look at the example of how Disney used synergy and cross-media convergence to market Star Wars, in this article.
https://www.wired.com/2015/11/how-disney-is-making-sure-youll-never-be-able-to-escape-star-wars/
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