Week 6: Tues - Avatar Case Study Technology + CMC

 

 Make some notes in relation to Avatar on;

-  why this film resonated with audiences

- what technology worked well for this film 

https://collider.com/james-cameron-avatar-movies-audience/

Have a read through of this article on the marketing strategy for Avatar;

- how did they create hype around the film's release? 

- how did they connect with audiences using cross-media-convergence / synergy? 

 Make some notes in relation to Avatar on;

-  why this film resonated with audiences

- what technology worked well for this film 

https://collider.com/james-cameron-avatar-movies-audience/

Have a read through of this article on the marketing strategy for Avatar;

- how did they create hype around the film's release? 

- how did they connect with audiences using cross-media-convergence / synergy? 

- thinking about Media Ecology and the use of development of technology to connect with audiences where they're at (social media etc), write some notes on how James Cameron and the marketing team were successful in connecting an audience with their product

https://cinematicslant.com/2022/12/16/avatar-the-way-of-water-marketing-recap/