Let's look at NZ examples and statistics again of where our local audiences are watching / consujming content;
https://www.nzonair.govt.nz/news/generational-divide-widens-latest-nz-air-audience-survey/
Another local audiences research piece\
https://socialmedia.org.nz/digital-video-now-leads-the-way-in-new-zealand/
And a third link for research;
Decline in TV ratings
Long 'Where are the audiences' study we will look at in class
https://www.wiftnz.org.nz/media/uvqfuksv/where_are_the_audiences_2021_full_report.pdf
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