CONTEXTS + CRITICAL DEBATES
- feminism
- BLM (interracial tensions)
- Cancel Culture
- Globalisation
- Freedom of Speech
- Censorship
- personal experiences / opinion
- comparison / contrast
- Covid 19 / lockdowns impact on the film industry
- technological developments issues - e.g. AI / Piracy
Have a watch of these 2 videos and make notes. Be careful to get stats/ quotes and case study examples that you can use in essays.
You can use the concept of a global audience impacting representation / impacting Hollywood in the following essays;
- Audiences (in relation to how audiences are not just local, consuming local media but Global and the issues that arise with this)
- ownership (in relation to how Hollywood are powerful but with money being their bottom line, they compromise on Western values to gain Chinese audience support)
- technology (in relation to how proliferation has shifted audiences from local to global and some of the issues that arise with that)
Pick a past exam question to answer for homework, set a timer for 45 mins and write an essay using all your research and case study material, a quote and a theory;
1. Analyse how media institutions are using different platforms to engage with their audiences.
2. Explain how audiences are targeted, built and maintained by media organisations.
3. In relation to the media area you have studied, discuss the ways audience consumption has changed over time.
Let's look at NZ examples and statistics again of where our local audiences are watching / consujming content;
https://www.nzonair.govt.nz/news/generational-divide-widens-latest-nz-air-audience-survey/
Another local audiences research piece\
https://socialmedia.org.nz/digital-video-now-leads-the-way-in-new-zealand/
And a third link for research;
Decline in TV ratings
Long 'Where are the audiences' study we will look at in class
https://www.wiftnz.org.nz/media/uvqfuksv/where_are_the_audiences_2021_full_report.pdf
Make some notes in relation to Avatar on;
- why this film resonated with audiences
- what technology worked well for this film
https://collider.com/james-cameron-avatar-movies-audience/
Have a read through of this article on the marketing strategy for Avatar;
- how did they create hype around the film's release?
- how did they connect with audiences using cross-media-convergence / synergy?
Make some notes in relation to Avatar on;
- why this film resonated with audiences
- what technology worked well for this film
https://collider.com/james-cameron-avatar-movies-audience/
Have a read through of this article on the marketing strategy for Avatar;
- how did they create hype around the film's release?
- how did they connect with audiences using cross-media-convergence / synergy?
- thinking about Media Ecology and the use of development of technology to connect with audiences where they're at (social media etc), write some notes on how James Cameron and the marketing team were successful in connecting an audience with their product
https://cinematicslant.com/2022/12/16/avatar-the-way-of-water-marketing-recap/
Watch the first Barbie video, a few minutes of the second Barbie video, the Oppenheimer video and the Avatar video.
Answer these questions;
- Name of film and year it was released
- director of each film
- did the directors choose digital or film to shoot these?
- what SFX / CGI was used in these films?
- what practical effects were used in the making of these films
- a quote or interesting fact about the making of these films
- how well have each of these films done in Box Office earnings?
- what have rotten tomatoes reviews been for these?
Contrast these films successes with Antman vs. Wasp and make some notes on the contrast between them.
